Online B2B sales training and coaching from Modern Sales Training

Set more appointments.
Sell at a higher price.
Become a Sales Outlier.

The complete B2B sales process from Derek Shebby of Modern Sales Training. Learn it in self-paced courses, then keep applying it with live coaching inside the Outliers Membership.

How do you want to get there?

Courses from $597 one-time, lifetime access  ·  Outliers from $59/mo with a 7-day free trial

★★★★★“Most important sales course I ever took. It helped double our sales in three months.”— Michael G., Founder / CEO★★★★★“My team's ability to get that first meeting has increased by 300%.”— Colin D., Small-Business★★★★★“I was 100% sure what I am doing and why.”— Vlad R., Import Department Chief★★★★★“My sales team goes back to the course again and again.”— Zane C., Sr. Property Manager★★★★★“Reps with 15+ years said it got them back to basics in the best way.”— Brad N., President★★★★★“The best part is the mental training. Sales is 100% mental.”— Greg S., Mid-Market★★★★★“Best sales training I have ever done.”— Edward E., District Sales Manager★★★★★“The information you need to separate yourself from the pack.”— Brandon M., Vice President★★★★★“Everything I could apply immediately.”— Stefan D., Small-Business★★★★★“Our team saw a 15% increase in sales.”— Barbara L., Small-Business★★★★★“No fluff. Real, pragmatic strategies to improve as a salesperson.”— Verified User, Computer Software★★★★★“A great program to align sales training within your team.”— Peter E., Small-Business★★★★★“Recommends changes that make an impact.”— Jesse R., Mid-Market★★★★★“I crushed my quota, won rookie of the year, and have been promoted 3 times.”— Greg Shin, Sales Director★★★★★“My cold calling appointments improved 300%.”— Jason Madsen, Account Manager★★★★★“The reason I became the top sales rep at my company.”— Brian Magnus, VP, Sales★★★★★“A proven strategy to build value on all of my deals.”— Justin Mottola, Account Manager★★★★★“Helped me earn crazy money during my sales career.”— Casey Connolly, Sr. National Director★★★★★“My sales team's effectiveness has never been better.”— Tim Herrick, Sr. Sales Director★★★★★“The level of support you get is insane!”— Kenneth Harty, Sales Rep★★★★★“A fast start in my sales career.”— Ryan Pehle, District Sales Manager★★★★★“Life-saving for my business.”— Elena Leon-Madonia, Business Specialist★★★★★“New techniques to improve my cold calling results.”— Cedric Slaughter, Account Executive★★★★★“Most important sales course I ever took. It helped double our sales in three months.”— Michael G., Founder / CEO★★★★★“My team's ability to get that first meeting has increased by 300%.”— Colin D., Small-Business★★★★★“I was 100% sure what I am doing and why.”— Vlad R., Import Department Chief★★★★★“My sales team goes back to the course again and again.”— Zane C., Sr. Property Manager★★★★★“Reps with 15+ years said it got them back to basics in the best way.”— Brad N., President★★★★★“The best part is the mental training. Sales is 100% mental.”— Greg S., Mid-Market★★★★★“Best sales training I have ever done.”— Edward E., District Sales Manager★★★★★“The information you need to separate yourself from the pack.”— Brandon M., Vice President★★★★★“Everything I could apply immediately.”— Stefan D., Small-Business★★★★★“Our team saw a 15% increase in sales.”— Barbara L., Small-Business★★★★★“No fluff. Real, pragmatic strategies to improve as a salesperson.”— Verified User, Computer Software★★★★★“A great program to align sales training within your team.”— Peter E., Small-Business★★★★★“Recommends changes that make an impact.”— Jesse R., Mid-Market★★★★★“I crushed my quota, won rookie of the year, and have been promoted 3 times.”— Greg Shin, Sales Director★★★★★“My cold calling appointments improved 300%.”— Jason Madsen, Account Manager★★★★★“The reason I became the top sales rep at my company.”— Brian Magnus, VP, Sales★★★★★“A proven strategy to build value on all of my deals.”— Justin Mottola, Account Manager★★★★★“Helped me earn crazy money during my sales career.”— Casey Connolly, Sr. National Director★★★★★“My sales team's effectiveness has never been better.”— Tim Herrick, Sr. Sales Director★★★★★“The level of support you get is insane!”— Kenneth Harty, Sales Rep★★★★★“A fast start in my sales career.”— Ryan Pehle, District Sales Manager★★★★★“Life-saving for my business.”— Elena Leon-Madonia, Business Specialist★★★★★“New techniques to improve my cold calling results.”— Cedric Slaughter, Account Executive
30,000+Salespeople trained
16Courses across the Academy
30+ hrsVideo · 260+ lectures
5.0 ★G2 rating · 22 reviews

What is a Sales Outlier?

Sales Outliers are the top sales performers in their industry.

Not just the best rep at one company. The ones earning the highest commission checks of anyone selling the same product in the same market.

Top performer at your company

Best on the team

Measured against the reps down the hall

Consistent, respected, and comfortable. Hits quota, wins the trip, tops the board most months. You can get here on your own with effort and a few good years.

VS

Sales Outlier

Best in the industry

Measured against every rep selling what you sell

Earning more than anyone else in their industry, year after year. Nobody gets here alone. You learn from people who know how to get you there.

If you want to be the best at your company, you can do that yourself. If you want to become an Outlier, the courses and coaching behind this page are built to get you there.

How we get you there

Fill the pipeline. Control the conversation. Protect the profit.

We help you become an Outlier by teaching you to master three areas. Every course and every coaching session builds one of them.

01

Fill the pipeline

Always have new business to work on

Learn how to fill your pipeline with new business, on foot and over the phone, so you always have prospects to work on and never start a month empty.

02

Control the conversation

Run great appointments

Take the accounts you meet with and get them excited to keep doing business with you. Lead the discovery, involve the right decision-makers, and close every meeting on a clear next step.

03

Protect the profit

Sell at a higher price. Earn more commission.

Strategies to sell deals at a higher price by building value instead of cutting it, handling price pressure, and separating your solution from cheaper alternatives.

The courses · 14 core courses + 2 advanced masterclasses

14 courses. One complete B2B sales system.

The Modern Sales Performer collection, included in every Outliers membership or available to buy outright. 18+ hours of video, 140+ lectures, worksheets, scripts, and completion certificates. The two masterclasses below add another 12 hours.

01Foundations

Top Performer's Guide to Long-Term Sales Success

Daily habits, time-blocking, the 5- and 10-year mindset.

43 lessons
02Metrics

Winning the Numbers Game

Activity ratios that tell you whether your week is on pace.

11 lessons
03Psychology

Why Some Customers Buy & Others Don't

The four buyer types, trust ladder, and buying triggers.

12 lessons
04Messaging

Cold Calling Scripts & Value Propositions

Talk tracks that sound human and consistently book meetings.

17 lessons
05Messaging

The Ultimate Talk Track Workbook

A complete library of talk tracks and scripts for the field.

12 lessons
06List building

How to Create a Sales Target List

Source, qualify, and segment names into priority accounts.

11 lessons
07Canvassing

How to Prospect on Foot

The field cold-calling skill almost no one teaches anymore.

22 lessons
08Phone

How to Prospect over the Phone

Get past gatekeepers and leave voicemails that get returned.

21 lessons
09Meetings

First Appointment Tips That Close for the Next Step

Discovery techniques that end in a confirmed next meeting.

12 lessons
10Discovery

How to Ask Great Questions That Lead to Opportunity

Discovery questions that uncover buyer needs.

eBook + lessons
11Proposals

Proposal Tips That Build Value & Profit

Templates that justify price and shorten the close cycle.

20 lessons
12Objections

Sales Objections Simplified

Scripts for the four objection categories every B2B rep faces.

20 lessons
13Closing

How to Create a Sense of Urgency

Four ways to create real urgency without being pushy.

12 lessons
14Mindset

Tools for Dealing with Rejection

Mental tools so you do not burn out by year three.

12 lessons

Included with Outliers Elite · or buy individually

Two advanced masterclasses.

Go deeper on the two skills that most often decide a rep's income: consistent prospecting and selling over video.

The Fearless Prospector
Outliers Elite

The Fearless Prospector

8-hour masterclass, 120+ lectures, 4 workbooks. Build a qualified master prospect list, a weekly prospecting plan, the message that connects, and the gatekeeper and voicemail frameworks that fill a calendar.

Included with Outliers Elite · or $997 one-time, lifetime access

Virtual Selling Machine
Outliers Elite

Virtual Selling Machine

The complete remote B2B selling system: personal brand, virtual discovery, demos that move deals forward, urgency created remotely, and closing without being in the room.

Included with Outliers Elite · or $597 one-time, lifetime access

Results from the field

When the process improves, the numbers move.

Real messages from salespeople applying the work. Names and identifying details are covered for privacy.

Following the process · $18,037.98 commission

The process showed up in a very real payday.

A salesperson shared the excitement of an $18,037.98 commission deposit after following the process.

$50k goal · three months in a row

Momentum compounds when the work stays consistent.

The rep had reached a $50,000 goal three months in a row, with two $80,000 deals in progress.

$31k margin · from a cold call

One strong conversation can change the economics of a month.

The rep described it as the most money he had ever made: $31,000 in margin, with 50% going to him.

Goal doubled · new business

Better opportunities start with staying in the work.

A returning-customer opportunity and a production upgrade helped the rep double the monthly goal.

Best month yet · nearly $100k

Progress becomes real when the pipeline pays back.

The rep was about $6,000 short of $100,000 and called it his best month yet, with more commissions coming in.

$63k month · almost $1M on track

Higher standards create room for bigger outcomes.

A newer rep had just finished a $63,000 month with strong gross profit and was tracking toward almost $1 million.

Choose your level of access

Outliers or Outliers Elite. See exactly what you get.

Both tiers start with the complete Modern Sales Performer collection and the monthly live Outliers meeting. Outliers Elite adds the two masterclasses, new Elite content, and quarterly coaching with Derek.

What's included

Everything below is self-paced and works on your computer, phone, or iPad.

Outliers$59/moor $590/year · 7-day free trialJoin Outliers →
Outliers Elite$129/moor $1,290/yearJoin Outliers Elite →
Modern Sales Performer collectionAll 14 self-paced courses covering the complete B2B sales process
Monthly live Outliers meetingLearn from what other members are seeing in the field
Outliers portal & member resourcesRecordings, best-practice content, field-ready resources
7-day free trialOn monthly billing
The Fearless Prospector Masterclass8 hours of prospecting, list building, cold calling, and gatekeeper training
Virtual Selling MachineRemote selling, virtual meetings, demos, and closing over video
New Elite courses & advanced contentReleased during active membership, including future AI and Building Value content
Coaching with DerekOne scheduled 30-minute one-on-one session per quarter
Monthly or annual billing. Cancel anytime.
Prefer to own a course outright?Modern Sales Performer $1,997Fearless Prospector $997Virtual Selling Machine $597Lifetime access. Free preview on each.

Who you're learning from

Self-paced training from a nationally recognized B2B sales authority.

Derek Shebby spent 17 years at Xerox, winning the Sales President's Club Award 13 times and helping grow his division from $40M to $100M+ with a team of 120 salespeople. He has since trained 30,000+ salespeople and coaches 150+ reps live every week. The same playbook used inside Bootcamp, Spartan, and Sales Leaders cohorts powers every Academy course.

CareerXerox Sales President's Club, 13× winner
Track recordHelped grow his division from $40M to $100M+
PodcastIn Between Sales Calls, 120 episodes
IndustriesOffice technology, managed IT, manufacturing, B2B services
Derek Shebby

Straight answers

Questions before you join.

What reps and sales leaders ask before enrolling, answered directly.

What is Modern Sales Academy?

Modern Sales Academy is the self-paced course platform from Modern Sales Training. Outliers members get the complete Modern Sales Performer collection, monthly live Outliers meetings, and member resources. Outliers is $59/month and includes a 7-day free trial; Outliers Elite is $129/month and adds The Fearless Prospector, Virtual Selling Machine, new Elite content during active membership, and one scheduled 30-minute one-on-one coaching session with Derek per quarter.

How much does Outliers Membership cost?

Outliers is $59/month or $590/year. Outliers Elite is $129/month or $1,290/year. Outliers monthly includes a 7-day free trial. Both tiers include the complete Modern Sales Performer collection and access to the monthly live Outliers meeting; Outliers Elite adds advanced courses, new Elite content, and quarterly one-on-one coaching access with Derek.

Is there a free trial?

Outliers monthly membership includes a 7-day free trial. Outliers Elite does not currently include a free trial. Individual Academy courses also offer a free preview.

Can I still buy a single course?

Yes. Modern Sales Performer ($1,997), The Fearless Prospector ($997), and Virtual Selling Machine ($597) can each be purchased individually with lifetime access. Every one of them has a free preview.

Who is Derek Shebby?

Derek Shebby is a nationally recognized B2B sales trainer and the founder of Modern Sales Training, based in San Diego, California. He spent 17 years as a top sales executive at Xerox Corporation, winning the Sales President's Club Award 13 times and helping grow his division from $40 million to over $100 million in revenue managing a team of 120 salespeople. He has since trained 30,000+ salespeople.

What is a Sales Outlier?

A Sales Outlier is one of the top sales performers in their entire industry, not just at one company. Outliers earn the highest commission checks of anyone selling the same product in the same market, year after year. You can become the best rep at your company on your own; becoming an Outlier means learning from people who know how to get you there. The Academy courses teach the disciplines around prospecting, running appointments, and building value, and the Outliers Membership adds the coaching to keep applying them.

Can I learn on my phone or iPad?

Yes. The Academy is self-paced and designed to work on your computer, phone, or iPad. Choose a lesson, work through it, and return to the curriculum when the next opportunity calls for it.

Does Outliers include live training or coaching?

Both Outliers and Outliers Elite members can attend the monthly live Outliers meeting. Outliers Elite also includes one scheduled 30-minute one-on-one coaching session per quarter with Derek. Modern Sales Training also offers live cohort programs: Sales Bootcamp, Sales Spartan, and Sales Leaders Bootcamp.

Ready to level up?

Join Outliers.
Keep leveling up.

Start with the complete curriculum, then keep applying it inside the Outliers Membership.